Coffee shops have been one of the biggest growth markets for the past 10 years. We all know that Starbucks is the biggest player. They put up coffee shops on every corner, in every strip mall and right next to the small independent shop trying to squeeze them out of existence. So in order for the little guy to thrive, they have to have either great coffee or a unique atmosphere. Up here in Northern California, there was a coffee shop doing business as "Hot Coffee". All of the baristas wear bikinis as a way of getting customers (mostly male) to frequent their establishment. Unfortunately, Hot Coffee has closed it's doors because quite frankly, they didn't have good coffee to go with their steamy decorations. I just saw on the net, that a town in Washington state has 2 independent drive up coffee houses that are trying the skin and coffee approach. One of them has baristas in bikinis while the other has baristas with pasties! The small town is trying to shut them down. I am sure that they will fade away in time because the novelty with wear off. Click on the link to see the story for yourself.
Enjoy,
Chas
No comments:
Post a Comment